Monday, August 30, 2010

Jack's Bogus Bomb

The whole point of a money bomb is the excitement of raising a big wave of donations simultaneously.

Jack Conway's bomb, however, has what Joe Arnold called a "long fuse." That is, Conway is soliciting donations now even though the "money bomb" is not scheduled for detonation until September 7th. Conway's campaign sent an email to announce that he's received $45,000 toward the goal of $260,000 for the bomb.

As Joe observes, "Not that there are any necessarily any rules to follow when any campaign is using such a gimmick, but this appears to be less money "bomb" than a traditional deadline with a set goal."

By calling it a "money bomb," Conway just reinforces the impression that he's a big phony

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