Shaking It Up In The KY House, A Little

CN/2 is reporting that Kentucky House Republicans have created a new position in party leadership: Chair of the House GOP Campaign Committee.

Rep. Jonathan Shell will fill the new role; he was elected unanimously  House Minority Leader Jeff Hoover (who was reelected despite a challenge) created the new position with a view to taking over the House majority in 2016.

I am glad the caucus recognized that it needs to try something new after November's disappointment of  Republicans failing to take the House yet again despite Mitch McConnell's 15 point win.  I'm pleased that House Republicans didn't wait to get started.

Shell, according to Hoover, is hard-working and has taken the initiative on fund-raising in the past.  He will continue to focus on fundraising as well as candidate recruitment. He points out in his interview that House Republicans raised an "unprecedented" $500,000 last election.

Raising money is not enough.  There needs to be an autopsy on what went wrong last cycle. Did the "unprecedented" money raised go to pay political consultants who promise much but deliver little?  What will be done differently this time?

Until Shell can give a sober and detached assessment of the mistakes of 2014, he will have a hard time convincing donors to give once more to "flip the House."  Indeed, we have heard so much in recent years about plans to "flip the House" that the expression has become hackneyed, sort of a code for impending defeat.

So Shell's first task should be to come up with a replacement slogan for "flip the House."