Thursday, March 27, 2008

McCain Campaign's Internet Link To Twenty-Something Voters

Sen. John McCain's 23-year-old daughter, Meghan, has started an Internet diary, http://www.mccainblogette.com/, which the Associated Press reports "offers an insider's view, offbeat and sometimes surprisingly intimate":

Meghan uses backstage images to spotlight her father's sense of humor: cracking up with former President Bush just before Bush endorses him and snapping tongs at the camera as he grills for journalists at home in Sedona, Ariz.

There is a photograph of her mother, Cindy, barefoot in pink polka-dotted pajamas, having her hair taken down the night McCain clinched the nomination in Dallas. Meghan also reveals that her mother, chairwoman of a family beer company, knows if a beer is fresh "depending on the taste."

Meghan decided to blog about the campaign, with help from a couple of friends, after graduating last year from Columbia University.

Her Web site mixes behind-the-scenes photos and videos from the campaign trail with iPod music playlists, designer fashion, even makeup tips.

It can be addictive, says Julie Barko Germany, director of the Institute for Politics and the Internet at George Washington University.

"It feels almost like picking up a copy of Us Weekly — real stars, they're just like us!" Germany said.

Meghan's web site may be just what the 71-year-old McCain needs to connect with twenty somethings. Perhaps Chelsea Clinton should do a similar makeover for her mom with the younger crowd.

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